Locallogy - The Science of Digital Marketing

April 2018

April Showers Bring May Browsers

If your weather is anything like ours, you’ve been getting quite a few April showers lately. And while you’re waiting for the rain to pass and bring sunshine, why not take a minute to catch up on the latest digital marketing news?

In this month’s Digital Marketing In-the-Know newsletter, we’re showering you with updates on a few of our favorite topics. Happy spring!

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How do I Know which Keywords are Right for SEO on My Website?

One of the first things prospective clients tell us is what keywords they want to be ranking for in search results. The problem is, however, that more often than not, the keywords our clients want to rank for are not as popular as they think. This is a common mistake in the world of digital marketing, and one we encounter quite often.

So, what’s the disconnect? Many business owners have a hard time thinking through the mind of a searcher who knows little to nothing about their industry, and therefore will use a different language to perform a search.

Here's How to Find the Right Keywords

New Client Spotlight: Central Ohio Garage Doors

One of our clients, Central Ohio Garage Doors, recently underwent a website redesign using the Locallogy Rapid Platform. The Columbus-based garage door repair and installation company wanted a sleek design and simple navigation. And since many of their customers contact them for same-day garage repair services, their phone number had to be front and center, making it easy for homeowners to reach them immediately. The final product accomplishes all of these goals, giving Columbus residents reassurance that Central Ohio Garage Doors is easy to work with.

Visit COGD's new site to see more!

Take Your Business's Digital Marketing to the Next Level

Leverage the power of the Internet to grow your business with Locallogy, the digital marketing agency that combines in-depth experience in local business marketing with digital marketing expertise.

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10 Questions You Should Ask a PPC Marketer Before Hiring

When you hire a PPC marketer, you shouldn’t hire just anyone who claims to be an “expert.” There are certain questions you should always ask before hiring a company to manage your PPC campaign. This will help you determine if they’re really the best fit to run your pay-per-click ads.

How to use Basic Site Optimization to Gain Traffic and Keep People On Your Site

If you’ve done any research about having a successful website, you know that SEO is the foundation of an effective site. SEO makes it easy for people to find your site when they’re searching for local services like yours. There are a few parts of it that you can easily incorporate into your website on your own.

In the past, we’ve always preached the importance of online reviews and how they can be a valuable asset for your marketing strategy. Well, the truth is, there are plenty of valid reasons to NOT utilize online reviews for your small business…if you don’t want to succeed, that is.

Locallogy is not just another digital marketing agency. We’re a “small business digital marketing agency.” We have first-hand experience as entrepreneurs and local business owners ourselves, so we understand the challenges faced by small businesses — from tight budgets to competition from big-name brands.