Out with the Old, In with the New
Spring is fully upon us and it's the perfect time to try something new! In last month's newsletter, we recommended you take time to re-evaluate your existing marketing strategy and make tweaks and updates where needed. This month, we're encouraging you to try something new. Employ a marketing technique that's new to you and see how much you can grow your business this season.
Not sure where to begin with something new? No problem! Pop over to our blog and check out our posts on PPC, SEO, content marketing, and lots of other topics that will help you take your marketing to the next level.
PPC - What Is It and How Does It Work?
Among the many marketing terms you’ve come across as a local business owner, PPC is surely one of them. PPC—the acronym for Pay Per Click—is a form of paid marketing used by both small and large businesses alike. The goal of PPC is to entice consumers to click your ad, then visit your website where they’re (hopefully) converted into a customer.
The core concepts of PPC are straightforward, but we’d hesitate to say it’s “easy.” PPC can become complex and running successful PPC campaigns requires a certain amount of skill.
Before you dive headfirst into setting up your own PPC campaign, let’s get into some of the basics.
New Client Spotlight: Classic Kitchen & Bath
When the folks at Classic Kitchen & Bath decided to update their website, we were excited for the opportunity to help out. Classic Kitchen, headquartered in Harrisonburg, VA, wanted an easy-to-manage site that would increase their online presence and put a spotlight on their second location, a new showroom in Wilmington, NC.
The Locallogy team worked hard to create a brand new, user-friendly website that matched Classic Kitchen's branding and message. The site is optimized for both the Harrisonburg and Wilmington locations, which helps Classic Kitchen appear in more local searches and expand their customer base.
We're thrilled with the results of Classic Kitchen's new site - click the button below to take a look for yourself!
Take Your Business's Digital Marketing to the Next Level
Leverage the power of the Internet to grow your business with Locallogy, the digital marketing agency that combines in-depth experience in local business marketing with digital marketing expertise.
Thinking of Dropping PPC? See How 1+1=3
ome local business owners rely on SEO while others employ PPC, thinking there’s no need to do both. But dropping PPC from your marketing toolkit can ultimately have a detrimental effect on your SEO. Much in the same way, slacking SEO can negatively affect your PPC results. The fact is, SEO and PPC work better together.
4 (No Cost) Ways to Set Your Local Business Apart from the Competition
A big part of growing your local business is setting yourself apart from the competition. And unless you’re in an incredibly specialized field, there’s a good chance your local business has direct competition from right there in your own community. This can make it challenging to distinguish your company as the go-to in the area.
How to Diagnose and Treat a Decline in Your Website Traffic
Now more than ever, local businesses depend heavily on their websites. Whether it’s your main tool for attracting new customers or it’s used primarily as an online portfolio, it’s important you’re getting eyes on your site as often as possible. But what happens when your website traffic starts to decline? Your business could take a major hit. So, what should you do next?
Locallogy is not just another digital marketing agency. We’re a “small business digital marketing agency.” We have first-hand experience as entrepreneurs and local business owners ourselves, so we understand the challenges faced by small businesses — from tight budgets to competition from big-name brands.
Looking for Better Results?
INFORMATION
LOCALLOGY DIGITAL MARKETING
ADDRESS
1293 Linwood Ave,
Columbus, Ohio 43206
PHONE
(877) 860-2647