Locallogy - The Science of Digital Marketing

August 2018

Beat The Heatmap

Despite the fact that it’s hotter than ever out, our last weeks of summer are already coming to a close. Vacations are almost over, school is right around the corner and before you know it, your neighbors will be trading in their pool floats for Halloween decorations.

But before we jump into fall, we thought we’d wind down summer with a recap of recent content. You know, the useful info that might have slipped by while you were relaxing by the pool. Enjoy!

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FAQ: What Can I Do that My Competitors Aren't Doing?

“What can I do that my competitors aren’t doing?”

We’ve been asked this question multiple times by small business owners, especially in regards to their websites. And while we can’t give everyone the same definitive answer, we can help you figure out what your competition is and isn’t doing, and how you can use that to your advantage.

If you want to stand out against your competitors, make sure you're doing these seven things.

Start Standing Out

New Client Spotlight: MOD-PD

MOD-PD (formerly Cleveland Masters of Disasters) has been a client of ours for several years. So, when they decided to rebrand and expand their company, they turned to us for their new website. MOD-PD wanted a site that showed the magnitude of their work, which includes a wide variety of 24/7 services related to emergency, disaster and environmental restoration. With over 50 informational pages about each of their services, it’s safe to say MOD-PD’s new website shows they are the Midwest’s masters of disasters.

Visit MOD-PD's New Site to See More!

Take Your Business's Digital Marketing to the Next Level

Leverage the power of the Internet to grow your business with Locallogy, the digital marketing agency that combines in-depth experience in local business marketing with digital marketing expertise.

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Google just Retired its AdWords Service in a Major Rebranding Overhaul

On July 24, Google officially retired its existing advertising brands, Google AdWords & DoubleClick. The move comes as the search engine looks to rebrand its advertising services. Here's what is changing and how Google is integrating the new platforms.

When you have info on your local listing, users have less of a reason to visit your website to find this info. And although this still means people are contacting you for your services, it also means they’re likely to move on to your competitors if the info they’re looking for isn’t front and center.

How to Craft the Perfect Response to Positive Online Reviews

Have you ever gotten a positive review from a customer and not known how to respond? When it comes to managing your business’s online reputation, it can be difficult to know how—or if—you should respond to customer reviews.

Locallogy is not just another digital marketing agency. We’re a “small business digital marketing agency.” We have first-hand experience as entrepreneurs and local business owners ourselves, so we understand the challenges faced by small businesses — from tight budgets to competition from big-name brands.