Locallogy - The Science of Digital Marketing

December 2018

'Tis The Season To Revamp Your Marketing

With the holiday season upon us, it’s the perfect time to reevaluate your company’s digital marketing strategy. You’re probably starting to look at how you did this year and create some goals you want to strive for in 2019.

We’ve found that the best way to prepare your business for the upcoming changes in digital marketing is to start doing your research now. When you have a new strategy lined up before the end of the year, the holidays will be that much more enjoyable. Happy Holidays!

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FAQ: Why do I Need Google Analytics if my CMS Shows Analytics?

If you use any of the most common content management systems (CMS) out there, you probably have access to basic analytics about your site. From number of page visits to web traffic sources, there are basic stats you should be able to see from your CMS dashboard. For free.

However, digital marketing professionals prefer to use Google Analytics when it comes to tracking website performance. Sure, Google Analytics gives you access to a lot more data, but do you really need all that data to interpret the success of your website?

Here's why you still need Google

New Client Spotlight: EmpowerFit

One of our newest clients, EmpowerFit, was developed using our Rapid Website Platform. The client wanted to showcase the professional personal fitness training services, which includes a variety of in-studio and in-home classes. With a simple, yet informative website, we gave the new EmpowerFit site some serious gains.

Visit EmpowerFit's New Site to See More!

Take Your Business's Digital Marketing to the Next Level

Leverage the power of the Internet to grow your business with Locallogy, the digital marketing agency that combines in-depth experience in local business marketing with digital marketing expertise.

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Study Shows Star Ratings in Search Results can Increase Clicks by 35%

Have you ever done a search and noticed that some results have a star rating in their listing? If you’ve ever seen them, you’ve probably been more drawn to those websites than others, whether you realized it or not.

It’s a question we are frequently asked. Most people are aware of the term SEO (search engine optimization), but not everyone knows what it means or why it matters.

Why Small Businesses are Using Facebook Ads (Everything You Need to Know)

With the influential role social media plays today, many small businesses are adding social media advertising to their digital marketing strategy—especially Facebook.

Locallogy is not just another digital marketing agency. We’re a “small business digital marketing agency.” We have first-hand experience as entrepreneurs and local business owners ourselves, so we understand the challenges faced by small businesses — from tight budgets to competition from big-name brands.