Blog Post

Digital Marketing Case Study [Jacob Evans Kitchen & Bath]

Amber Blevins • October 4, 2019

About Jacob Evans Kitchen & Bath

Jacob Evans is a kitchen and bath company that creates stunning living spaces for clients in the Pittsburgh, PA, area.

Michael Bonato, owner of Jacob Evans Kitchen & Bath, knew his website needed a new look as it had been about 9 years since the site was last updated. He wanted a responsive site that worked well not only on desktop and laptop computers, but also for mobile and tablet.

Top Business Services Jacob Evans provides:

Kitchen Remodeling
Bathroom Remodeling
Kitchen Cabinets
Kitchen Design

Previous Digital Marketing Experience

Michael approached a digital marketing firm to discuss their services, however, he was disappointed with the long process and extensive paperwork that the firm required to get started.

In addition, the firm did not provide essential digital marketing services, such as SEO, local listing management, PPC or review management, and offered no way to track site traffic, leads or search engine ranking performance.

Why Jacob Evans Chose Locallogy

Michael knew about Locallogy through his affiliation with BKBG (Bath & Kitchen Buying Group) so he decided to reach out. Much to his surprise, the fees to create a new site were very reasonable and the process was streamlined, making it less time-consuming from his side to get the project completed.

With Locallogy’s digital marketing experience for remodelers, plus the fact that they worked with many of the BKBG Kitchen and Bath dealers, Locallogy was an obvious choice.

Main Goals for New Website & Digital Marketing Campaign

Moving forward with the digital marketing campaign, Locallogy decided to focus on these goals:

Upgrade website to a responsive platform catering for BOTH mobile and desktop
New site design to have a fresh, modern look (the old site had an outdated design)
Create a layout that is easy for users to navigate and find relevant information
Increase local search result rankings on Google and
Turn more visitors into leads by increasing conversion rate
Add a photo gallery to display a portfolio of work on website
Incorporate Showroom Showcase feature into the site to attract prospects to the showroom

New Digital Marketing Efforts

After a review of the existing site and an SEO performance analysis, Locallogy determined the best course of action to upgrade the website and grow their online presence. It was agreed Locallogy would incorporate the following features for Jacob Evans:

Brand New Website
SEO – both on-site and off-site
Local Listing Management and Citations
Review Builder
Showroom Showcase

Web Design Process

Beginning in December 2017, the Locallogy team spent approximately 3-weeks creating a brand-new website. The new site build included:

SEO optimized content on each page
Customized site design
Optimized site map
Adding Images
Site SEO optimization
Schema code

Following the initial build, the new website was sent to Jacob Evans for review. Michael and his team worked with the Locallogy team on a few minor changes, and the website was finalized and launched in February 2018.

Results

SEO Service

Individual pages were created for each of the services offered by Jacob Evans. The content was optimized to target specific keywords that correlate with both the services offered and Jacob Evans’ geographic location.

The keywords Locallogy deemed the best to target included the following:

Kitchen Remodeling
Kitchen Design
Kitchen Cabinets
Kitchen Countertops
Bathroom Remodeling
Showroom

These keywords were optimized to show up for Pittsburgh, PA.

Organic Ranking Results

In August 2019, Jacob Evans continued to rank high on Google organic listings. The keywords listed on the first page of Google listings include:

Kitchen design Pittsburgh, PA
Bathroom design Pittsburgh, PA
Kitchen cabinets Pittsburgh, PA
Kitchen remodeling Pittsburgh, PA
Bathroom design Pittsburgh, PA
Kitchen and bath showroom Pittsburgh, PA

Organic Site Visits Increased

The site was launched in February and all the site visits from the organic listings were tracked. The site visits and phone calls started to pour in right away. The total number of site visits during the first month of the Locallogy service was 240.

Local Listing Results

The keywords listed on the first page of Google listings include:

Kitchen design Pittsburgh, PA
Bathroom design Pittsburgh, PA
Kitchen cabinets Pittsburgh, PA
Kitchen remodeling Pittsburgh, PA
Bathroom design Pittsburgh, PA
Kitchen and bath showroom Pittsburgh, PA

The site visits were low before the new site was launched with only 3 site visits in January. In February after the new site was launched there were 41 site visits from local listing.