Looking Toward the Future
So far, 2021 has kept us busy here at Locallogy. We're working hard to help our clients attract more leads and grow their businesses, despite the challenges many are facing. The business world hasn't fully recovered from the events over the past year but in some areas, business owners are regaining some semblance of normality.
We're excited about this and we're looking forward to what the rest of the year has in store for us and our local business clients.
If you're looking for some insight on marketing your local business, we'd love to help. Check out our blog, take a look around our website, or call us!
Grow Your Business by Improving Your Website's UX
User experience—or UX—is the feeling and reaction a person has when using a certain product. In the digital marketing world, UX often refers to the experience a visitor has on your website.
As you can imagine, UX is extremely important in attracting new customers as well as encouraging repeat customers. After all, you wouldn’t expect someone to hang out on your website if their experience was terrible.
But deciding how to improve UX on your site is not always easy. It’s not a question with just one answer. Fortunately, there are some simple things you can do initially that are likely to have a big impact on your UX.
New Client Spotlight: E&S Services
We've had the pleasure of building a few websites for E&S Services, a basement waterproofing and stormwater control company serving the Cleveland, OH area. When they approached us about building a third website, geared exclusively toward residential customers, we were thrilled at the opportunity.
Our first step was helping the E&S team select a great domain name and develop a marketing plan that targets residential homeowners, instead of commercial property owners.
Then, we set to work building out a clean, user-friendly site. Creating the website with a brand domain name meant we were starting from scratch - no history with Google. But in just two months, the site is already ranking on page 1 of Google with two of our keywords.
Going forward, we'll continue to monitor the site's SEO and make tweaks when needed. We can't wait to see how E&S's business grows as the new site continues to gain footing on Google.
Take Your Business's Digital Marketing to the Next Level
Leverage the power of the Internet to grow your business with Locallogy, the digital marketing agency that combines in-depth experience in local business marketing with digital marketing expertise.
3 Ways to Improve Your Local SEO With Content Marketing
Content marketing is a fantastic, cost-effective way to increase your local business’s visibility. We’ve touted the benefits of content marketing many times here on our blog. Topical, high-quality content can give your business a more personal feel, help establish you as an expert in your field, and best of all, great content can really boost your SEO.
How a Simple Newsletter Can Increase Customer Engagement and Grow Your Business
When a consumer needs the product you’re selling or the service you're offering, you want your name to be at the front of their mind. That’s why engaging with your customers is vital to the success of your business. Customer engagement builds trust in your local business and solidifies its place in the community.
Your Website's Crawlability and How it Relates to SEO
When it comes to SEO, most people think about keywords, webpage titles and tags, and backlinks. But there’s a lesser-known aspect of SEO that’s just as important—crawlability. What is crawlability? This funny word is simply describing a search engine’s ability to access and explore, or crawl, a webpage’s content and the links between pages on a particular site.
Locallogy is not just another digital marketing agency. We’re a “small business digital marketing agency.” We have first-hand experience as entrepreneurs and local business owners ourselves, so we understand the challenges faced by small businesses — from tight budgets to competition from big-name brands.
Looking for Better Results?
INFORMATION
LOCALLOGY DIGITAL MARKETING
ADDRESS
1293 Linwood Ave,
Columbus, Ohio 43206
PHONE
(877) 860-2647