Locallogy - The Science of Digital Marketing

May 2018

Spring Into Digital Marketing

Ah, spring. Trees are blooming, birds are chirping and the sunshine is making its debut. We’re finally seeing the warmer half of the season that will turn into summer sooner than we know.

While you’re enjoying this beautiful spring weather, we’ll be here keeping an eye on all things digital marketing. In this month’s e-newsletter, you’ll find some of our latest content that will keep you up-to-date on marketing tips. And with all the info you need in one email, you can get back to soaking up the sun.

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Complete Digital Marketing Dictionary

Digital marketing seems to have a language of its own. PPC, ad extensions, SEM, impression share, the list goes on and on. For anyone not well-versed in the digital marketing industry, all these terms and acronyms can get confusing, which is why we decided to create our own digital marketing dictionary.

This guide should help clear up some common terms around websites, search engines and general online marketing.

Digital Marketing Terms Explained

New Client Spotlight: Natural Beauty Lawn Care

One of our newest clients, Natural Beauty Lawn Care, came to us wanting a completely new website, as well as a PPC campaign to promote their lawn care services. In the outdoor home improvement industry, the proof is in the pictures, which is why NBLC wanted to strongly focus on images of the work they’ve done for homeowners around Jamison, PA. The result is a beautiful website that provides valuable information about each lawn care service, while still letting the high-quality images do most of the talking.

Visit NBLC's New Site to See More!

Take Your Business's Digital Marketing to the Next Level

Leverage the power of the Internet to grow your business with Locallogy, the digital marketing agency that combines in-depth experience in local business marketing with digital marketing expertise.

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How to Get Customers to use Keywords in Your Reviews

If done correctly, having certain keywords in your reviews can act as an additional SEO tool and help you rank higher in search results. But since you can’t write reviews on behalf of your customers, how do you make sure they use the keywords you want?

Your website’s optimization comes down to more than just keywords and content. It’s also about how well your website works as a whole, largely including the speed of your website and how it performs on mobile devices. But the question is, how do you know how well your site is optimized?

How to Create a Motivating Call-to-Action for Your Website

The purpose of a call-to-action (CTA) is to provide an instruction to website visitors to contact you immediately, as well what they will gain from working with you.Therefore, a good CTA will invoke the customer to contact youon the spot.

Locallogy is not just another digital marketing agency. We’re a “small business digital marketing agency.” We have first-hand experience as entrepreneurs and local business owners ourselves, so we understand the challenges faced by small businesses — from tight budgets to competition from big-name brands.