For some businesses, a website fully designed from scratch is the best option. It gives the business owner the ability to customize every last detail, down to the coding on each page. For others who don’t need a complex site, a simple CMS that allows content to be easily managed will suffice. But for many businesses, neither of these options are exactly what their looking for, which is something in the middle. Something that allows for a customized website built by professionals at a fraction of the cost of a full website design.

When you look at your business’s website, are you proud of the way your company is represented? If you can’t stand using your own site, chances are that your customers won’t either.

Most businesses, no matter the industry, will see at least one bad customer review in their lifetime. Companies can fall into this category, too, often without major fault on your part. But rather than let a bad review get to you, there’s an easy—and smart—way to turn that negative online review into a marketing asset for your business.