Over time, you’ll create a lot of content for your website. If you regularly keep up with your blog, you’ll end up with an impressive library of content after a while.

The problem is that the more you post, the less likely older posts will be seen—even if they’re still just as relevant. So, how do you make the most of your best content when it’s no longer new?

One of our newest clients, Diamond Fitness Equipment, required an e-commerce section on their site, where customers could shop for fitness equipment. We worked with DFE to create an online store that makes it easy for consumers to find and buy the products they want. The end product is a sleek website that allows customers to quickly and securely shop for pre-owned fitness equipment without getting lost on a nonsensical site.

In a recent study, digital marketing agencies were surveyed to see which strategies were viewed as most effective. Out of all strategies, it turns out that websites, SEO and local listings are the most used and recommended by industry professionals.

Without a doubt, online reviews are one of the single most important tools you can utilize for your business. Therefore, it’s important to know how to properly respond to all types of reviews to make your response effective.

Just like the digital marketing industry is constantly growing, so is this list of definitions. This updated guide should help clear up some common terms around websites, search engines and general online marketing practices.

Locallogy is not just another digital marketing agency. We’re a “small business digital marketing agency.” We have first-hand experience as entrepreneurs and local business owners ourselves, so we understand the challenges faced by small businesses — from tight budgets to competition from big-name brands.