When it comes to digital marketing for your company, you have two choices: hire an in-house manager to work with your company, or find an agency to manage your campaigns for you. But how do you know which is right for your business?

As a digital marketing agency ourselves, we clearly believe working with an agency is the way to go. However, there is a case to be made in hiring someone specifically to do in-house marketing, and you should consider the pros and cons of each option before trusting your digital marketing strategy with just anyone.

Carmike Kitchens in Maryland was looking for a classic, yet modern way to showcase their kitchen and bathroom remodeling services when they came to us. They wanted their website to be very visual, with large images making more of an initial statement than an abundance of text. With a good mixture of both, we accomplished our goal of creating an informational site that makes a statement.

On the rare occasion that we get a call saying a website is down—or if a customer is simply curious as to how we handle the situation—there are several causes we look at to determine the issue and how to resolve it.

With so many possibilities around video content, where do small businesses start? When it comes to working interactive visual elements into your online marketing efforts, there are three places you’ll want to utilize video content.

Your audience is everything when it comes to marketing. Who you’re targeting can greatly change the angle of your messaging, depending on if you’re doing B2B or B2C marketing. And just like the audience members are different, so is the marketing approach you should take. 

Locallogy is not just another digital marketing agency. We’re a “small business digital marketing agency.” We have first-hand experience as entrepreneurs and local business owners ourselves, so we understand the challenges faced by small businesses — from tight budgets to competition from big-name brands.