Repurposing Your Website's Content (Why and How)

Why Should I Repurpose Content?

Repurposing content helps you maximize your marketing efforts. It allows you to present existing information in a fresh format that could appeal to a different audience segment or platform. Plus, it's a time-efficient way to keep your digital channels active and engaging.

How Can I Repurpose My Content?

To kickstart the process, do a deep dive into your site’s existing content and identify the most valuable bits and pieces. Spend a fair amount of time on this—a quick skim won’t cut it. Review each of your website’s service or product pages, read through your FAQ page, and spend some quality time scrolling back through your blog posts.

Investing time in this initial review will help you find those especially good nuggets of content. Then, once you've gathered a nice cache of high-quality content, you can get started on the task of repurposing.

Transform Blog Posts into Infographics

Infographics are a visually captivating way to convey information. They're highly shareable and easily consumed, making them perfect for social media.

Turn Images into Videos

Combine images from your website or social media posts to create engaging videos. Add some background music, captions, and voila - you've got a brand-new piece of content.

Use Social Media Content for Email Newsletters

Your most popular social media posts can make for engaging newsletter content. It's a great way to ensure your email subscribers don't miss out on your best content.

Create Social Media Posts from Testimonials

Positive customer testimonials can be turned into powerful social media posts. They provide social proof and can help build trust with your audience.

Optimizing Repurposed Content for Search Engines

Repurposing your content isn't just about creating new formats; it's also about optimizing for search engines. The key SEO rules apply here, just as they would with any new piece of content.

Use Keywords Strategically

Incorporate relevant keywords in your repurposed content, especially in titles, headings, and meta descriptions.

Format for Readability

Break up your content into smaller sections with subheadings, bullet points, and images to enhance readability.

Link Wisely

Include internal links to other relevant content on your website. This not only boosts SEO but also keeps visitors engaged longer on your site.

Social Sharing

Encourage social sharing of repurposed content by incorporating social sharing buttons, promoting engagement, and optimizing the content for each social media platform.

Get Started

Don't let your existing content gather digital dust!

Repurposing content is not only a cost-effective strategy but also a way to breathe new life into valuable information you've already shared with your audience. By repackaging it into different formats, you can reach new audiences, increase engagement, and establish yourself as an authority in your industry.



So, dive into your content archives, get creative, and make the most of your existing assets. Your business's online visibility and engagement are waiting to soar to new heights!